Why does your company need Wikipedia? Because Wikipedia appears for almost 99% of search queries, and a well crafted Wikipedia page gives your company credibility, an authoritative result in the places buyers look first, and a permanent presence in the search results people read before they decide to trust you. Google also draws on that page content when it shows the right hand knowledge panel and the short description of your company, so the page works for you long after it is published.
One of the astonishing facts that will tell you the need of Wikipedia is this: Wikipedia appears for almost 99% of the search queries. In fact, if you have ever searched anything on Google, you must have noticed that a Wikipedia link appears as one of the first 5 pages in 8 out of 10 search results. Even for one word search queries, it appears in the top 10 pages.
This single statistic tells you everything about having an online presence on Wikipedia and the benefits that you and your company will reap after that. Having a page on Wikipedia will help in improving your brand reputation and your brand search results. There are multiple benefits of having a well crafted Wikipedia page. It not only provides credibility to your brand, it also legitimises your company to the searcher.
Most people find it easier to search about any brand or company online. Having a remarkable online presence, especially on Wikipedia, will act as a power booster for your personal reputation as well as your business reputation.
Furthermore, the page content available on Wikipedia is used by Google for providing right hand knowledge and for showing the description of the company that is being searched by the user.
Before you understand the need for making a Wikipedia page for your company, let us quickly get into the basics, so that we can understand its benefits well.
What is Wikipedia?
Wikipedia can be considered as a collaborative encyclopaedia. It is an open source site that does not hire content writers to write blog posts. The entries are written and edited by volunteers who work to a published set of rules, which is exactly why a reader treats a Wikipedia entry differently from a page on your own website. But if used in an effective manner it can become an efficient online marketing tool for your personal branding and even your business.
Why does your company need a Wikipedia presence?
Wikipedia plays a huge role in your online reputation. The few benefits that are provided by Wikipedia are these:
- It allows you to create or edit your business or personal branding posts on its website.
- The page created by you for your business reputation on Wikipedia can bring significant improvement in the online reputation management of your company as well as your personal brand.
- Having a Wikipedia content page adds a level of authenticity, credibility, and even prestige to your business and to your personality as well.
- It improves the chances of getting more organic traffic to the website and draws the searcher’s attention to your personal brand.
- The most important benefit provided by it is a considerable amount of increase in sales of your products and services.
- Wikipedia enhances your visibility in search engine results, which is one of the pros of SEO reputation management.
- All the companies with good reputation management make sure to have a Wikipedia presence, as it provides them with an additional website presence that will depict their company with integrity and gains the confidence of the stakeholders.
- As it appears for 99% of the search queries, it provides your brand an automatic SEO boost on Google, that too without incurring any additional cost and putting an extra burden on your pocket.