Why Refresh Your Personal Brand? (And 3 Ways To Do It.)

Is your online profile, business, or personal website up-to-date? Do you feel like it accurately represents your personal brand? Are the messages you share aligned with your current goals as a female leader? Do your target audience and what you offer connect?

Having an online brand identity is important for female business owners and female entrepreneurs. Having a home base for your personal brand and business makes it easy for your clients, customers, and target audience to find you, learn more about you, and connect with you.

But your personal brand is not something you can set and forget. It’s an ever-evolving presence that needs to grow and change as you do. So you need to learn to totally love the evolution of yourself and infuse it into all aspects of your personal brand.

That’s why it’s important to keep your brand fresh and up-to-date. Your personal brand should always represent who you are in the most connected and authentic way.

Why Is It Important To Update Your Personal Brand?

Being able to refresh your personal brand and leadership presence is a gift, so you can live it, love it and leverage your brand everyday in every day in every way!

Having a place to call home on the web is not a luxury but a necessity! It’s vital today for every high performance woman to have a strong online presence if you want to succeed in business. Having a signature personal brand and online presence is part of attracting more business and opportunities.

It is especially important to have an online presence if you feel called to do something more significant with your life, business, or career.

By establishing a home base on the web and building a brand, you have a perfect place to share your greater purpose, passion, and vision with the world. So if you don’t have a rich and engaging online presence, I want to inspire you to make a decision today to step into your brand identity and hold a space that celebrates you and the people you serve.

It’s also so important to have a web presence that you’re happy with (absolutely love) and that can grow with you.

If you’ve already invested in creating an online space, that’s a great start. But it’s not the end goal. Part of your vision should also be about continuing to build your personal brand’s authenticity and integrity by refreshing your online image and presence every 6 to 12 months.

Sounds hectic, right? But here’s the thing…

With fresh content, inspired messaging, innovative and current photos, and a fresh look and feel of your website, you will continue to develop and maintain an online presence, energy and spirit that you absolutely love – all the time.

You will also keep your brand alive in the hearts and minds of your audience.

When looking at your online profile, ask yourself if it fits your current image and style, shares your vision, and still represents who you are today.

Your website and online profile should be a true representation of how you look and feel, and the energy you project. It should be a place for your audience, clients or customers to come to learn about you.

Question: So when people visit your website what they are learning about you?

Refreshing your brand as part of your ongoing leadership strategy is essential creating even more success in your business and career.

It is not just a place to publish your bio or CV, and leave it to gather digital dust. It is a brilliant opportunity for you to create a memorable client or customer experience and take them to the edge of what you know and what you offer.

It is a chance for you to talk about what you love, in a way that inspires you, energises you and lites you up. In a way that is comfortable, natural and authentic and celebrates your personality, values, vision, voice, and vibe.

Your website should feel like an invitation for others to step into your home—where you can engage them in meaningful conversations about what you believe in.

It is an opportunity to create a memorable experience for your target audience enticing them to return to your website time and time again.

3 Ways To Successfully Refresh Your Personal Brand For High Impact and Growth.

1. Refresh Your Tone And Voice To Reflect Your Authentic Voice Leadership Language.

The leadership landscape is always changing. You need to be aware of the latest trends, conversations, and challenges in your industry, and adjust your language accordingly. The buzzwords you use and the power words you create can have a big impact on your success as a leader.

So take a look at your website copy, published content, bio, and profile summary. Ask yourself, “does this sound like me?” Am I writing how I speak naturally?” “Is my content resonating with my target audience?”

Remember, the goal is to create a connection. So your voice should capture the essence of who you are and what you stand for in every word.

As a personal branding coach, creating a Personal Brand Voice Chart is one of the best tools I have designed to help my clients and online course students master the art of shaping a powerful way to communicate.

It is a simple but effective tool that helps you develop your core brand messaging and infuse into the fabric of your brand.

The consistency of your voice will help make you more relatable. And when you are more relatable you will begin to attract the right people, impact more lives and grow your influence.

2. Refresh You Image, Visual Brand And Online Presence.

According to Forbes, having a profile image makes you seven times more likely to have your profile viewed. So if you don’t have a powerful profile image, get one! Your image represents your brand without saying a word, so choosing the right photo is top of the list for a brand refresh.

Always have an updated profile image of you across all online platforms and your social media. Having an outdated profile image is the worst thing you can overlook and neglect and will instantly undermine your authority, trust and credibility if you don’t look the same in your online profile as you do in real life!

We all know what it’s like when you see an image of someone online and then meet them for the first time in a virtual meeting or real life, and they don’t look remotely similar!

It is just false advertising, plain and simple. Like seeing a house advertised, and it looks incredible in all the online photos, but when you turn up for the open house, it’s a dump. Sorry to be so dramatic, but you get what I mean, right? It’s the same when someone sees you online for the first time. You can create an instant connection or disconnection!

Likewise, ensure your current dress code aligns with what you do and your usual business and professional attire. This is a particularly relevant post covid. Many people have shifted to online business and are now dressing far more casually as we navigate the new balance of WFH and office.

So consider how you are showing up for meetings today. Does your professional profile image accurately reflect how you look in real life?

Question: Are your images fresh, energetic and giving people the best first impression of who you are?

Unlock The Power Of Your Personal Brand Story

3. Update Your Profile Summary and About Page.

Updating your profile summary or about page is a quick and super effective way to refresh your online brand and add extra value and presence.

One of the best ways to encourage people to do this is to create or update your bio and profile summary for an about page with original quotes, insights, research or thought leadership snapshots.

There is an in-built level of recognition and authority level that comes when you put yourself out there to build your thought leadership and publish original content.

There is a level of recognition that you know what you’re talking about – and people listen to you and sit up and pay attention when you speak or when they see your profile online.

So, your ideas and insights become highly valued.

If you feel like you have something more significant to share. A message, method or process, lessons, unique stories, and anecdotes you think can make a meaningful difference to others.

A message that serves your audience in a bigger, more significant way. Please share it confidently. Don’t hide in the shadows.

Continuing to share the evolution of your brand and business will help you impact more lives and connect more meaningfully.

There is so much power in revealing your wisdom at this level of intimacy, growth and learning. It will elevate you to the next level in the hearts and minds of your customers, clients or target audience, building deeper bonds and connections.

You can honour your rhythm, share your values and vision, reflect the vibe and mood of your voice, and update the most experiences you have shared.

Get Proven Personal Branding Strategies, And The Coaching and Mentoring You Need To Succeed As A Female Industry Leader.

As a personal branding coach for small business leaders and business coach for female entrepreneurs, I would love to share my top online personal branding strategies to help you build your personal brand online and grow your image and presence .

My unique 9- step method and process for developing your personal brand is designed to help you boost your confidence, build your brand and leadership skills, and unlock your highest potential as a leader.

By investing in your growth and potential, you can take control of your personal brand to make your mark and claim your space as a more empowered female industry leader.

My ELITE Online Personal Brand Accelerator Course is the best branding course online. It is a women’s leadership and mentoring program to help you achieve your full value and high potential.

This world-class personal brand, image and leadership development program walks you step-by-step through the process of building a profitable brand and image.

You will learn how to create an authentic personal brand that attracts more clients, commands higher fees, wins you respect and boosts your confidence as a leader and thought leader in your industry.

Join the Personal Brand Accelerator Course WAITLIST when the gates open next. >>

P.S. This is a personalized online course that offers female business professionals support and guidance to learn branding from a world class coach and brand manager. It is created for women leaders ready to grow their influence, authority and recognition with a strong personal brand online.