Why does personality reputation management matter? Because the person other people believe you are is assembled from search results, reviews and profiles you did not write, and that version of you decides who hires you, who trusts you and who does business with you. Your identity is what you know about yourself. Your reputation is what everybody else has already decided about you. Personality reputation management is the work of closing the gap between the two, deliberately, before the gap costs you something.
Every personality has two sides: a person on the inside and a person on the outside. The person on the inside concerns you and only you, the person you think you are. It holds your goals, your dreams, your values, your fears, your sorrow and your happiness too. That is why the person on the inside is referred to as your identity, meaning who you are. And here comes the second side, the person on the outside. That one concerns the person opposite you, and everybody other than you who thinks they know who you are. It includes their perception, their opinion, their idea, their suggestion, their impression and their viewpoint about how you are and what you have to be. Hence the person on the outside is often referred to as your reputation, meaning how you appear.
Why does a reputation take years to build and minutes to lose?
You cannot gain a good reputation in a single night. It takes a very long time to earn it. As Warren Buffett rightly said:
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.
Reputation is always the social standing of your past behaviours. It is a statue of reflection with a basement of your past actions, your present appearance and your future plans. It always has a key role in judging a person. As we know, people are sometimes, well, many times, prejudiced. They often judge you by your reputation. If your reputation is good, you do not have to bother further. But if your reputation is quite bad, do not worry. We are here, this is for you, and it is time to redeem your reputation.
Never assume a bad reputation is an insignificant thing. A bad reputation is the actual one that brings perils you have never imagined.
How much does your personal reputation affect your career?
Executives say that, on average, 49% of a company’s reputation is attributable to its CEO’s reputation. This is not only true at the higher levels. Even at the lower levels, recruiters prefer the candidate who seems to have a good social reputation. Social recruiting is growing fast and all companies are using it in one form or another. If employers see something they do not like, it can influence their decision to hire.
- 95% of recruiters use LinkedIn to find candidates
- 84% of businesses are using social media to hire new employees
- 70% of employers are using social media to screen potential candidates, and 57% of employers are less likely to interview you if they cannot find you online
- 54% of employers are deciding not to hire you based on your social media profiles
The numbers above bother a normal individual more, someone who is simply striving to build the career they want. But when it comes to celebrities, their whole livelihood depends upon their reputation alone. And this is the case not just with celebrities. Politicians, lawyers, real estate agents and many other professionals go through similar situations. There is no scale that measures the level of importance reputation holds in a person’s life. It can be either good, which brings good deeds, or bad, which brings a crisis.
What factors can probably affect your online reputation?
Six factors decide how your personality is read online. Each one is something you can work on deliberately, starting today.
1. Transparency
The gap between your reputation and your reality, that is the identity mentioned above, describes your level of transparency and risk. The more transparent you are, the less your reputational risk is. Usually, disputes arise and rumours circulate because of misunderstandings, and those can be dispelled completely through the right disclosure of things at the right time.
2. Multilogue
There were days when communication was completely a monologue. People watched you and heard you through television, newspapers, magazines and radio, and they were unable to communicate the way they felt about you. But as time changed, communication became a multilogue, and audiences are now eager to both praise and curse you directly, through any medium they choose.
3. Reviews and response
Interaction with people encourages a good relationship. Reviews are the people’s weapon, and that weapon can stand beside you or against you. You can add value to their reviews only through your response. How you respond and how you treat people reflects straight back onto your reputation.
4. Responsibility
When you know that people are watching you, you have to be more responsible than normal. How you express your opinions and beliefs, and how you share your thoughts, your talents and your charisma, has an effect on the attention you receive.
5. Consistency and connectivity
For an audience to recognise who you are, you have to be consistent. As John Maxwell put it, small disciplines repeated with consistency every day lead to great achievements gained slowly over time.
6. Profile
Build rich profiles which positively portray your personality, your skills and your expertise. If you are looking to build up your professional image, use your web page to talk about past achievements, your CV, the job positions you have held, and so on. Having a rich, up to date LinkedIn profile is extremely valuable as well. LinkedIn works as a virtual CV or resume, so it is naturally indexed by search engines and ranked highly in job search results.
How does Online Reputation Manage protect your personality?
Online Reputation Manage serves the best personal reputation management service, and the best personality reputation management service, in India, and also serves clients internationally.
Get a reputation analysis report now and feel the difference between what your past search results said and what they say now. We believe in perfection and complete restoration, and this is where business owners and individuals can make the most out of a post crisis recovery plan with an extensive assessment.
We are awarded the best reputation management agency by RankmeOnline, and we have been helping businesses and individuals maintain and restore their online reputation through modern, technology oriented solutions.
If your name is already returning something you would rather people did not read, talk to a specialist on +91 8700 450 757 and we will tell you what can realistically be removed and what has to be outranked instead.