Last Updated on October 21, 2024 by Bright Past
When TikTok first burst onto the digital scene, not many people saw its potential beyond producing viral dance videos and silly internet challenges. Today, this platform is a powerful marketing tool that can make or break a business. In 2024, over 1.04 billion people across the globe actively use TikTok every day.
Getting brand recognition from so many potential clients can be revolutionary for your business. But enticing people to engage with your content takes more than just making a few fun TikToks. It requires gaining audience trust through careful social media reputation management to properly raise brand awareness.
Why Is TikTok The Next Big Business Thing?
This social media platform has a wide audience range. While it’s especially popular with Gen-Z and Gen Alpha, it also attracts more mature audiences with greater spending power. On average, these users spend around 58 minutes scrolling TikTok and engaging with the content.
The platform allows short and long-form content, so you can create short, punchy clips that can go viral or longer videos that present your products in a way that engages audiences. Thanks to the SHOWCASE tab, users can buy directly from your profile, making TikTok a viable way to generate revenue.
How To Use TikTok To Increase Brand Reputation
Unlike other platforms that favor big creators or verified brand names, TikTok focuses on authentic content that resonates with the users. That means that smaller and new businesses have a chance to establish themselves and develop a good reputation among creators and users. So, with the right help, you can easily make a name for your business and become a user favorite.
Creating A TikTok Profile
Lay the foundation for increasing your reputation by creating a business account and securing the brand name you want. Give the same username to all your accounts to make cross-engagement easier. Make your profile interesting and eye-catchy by:
- Including a fun bio
- Attach a recognizable picture to your profile
- Creating and posting fun content
- Interacting with your followers
Opening a TikTok Shop
Allow your followers and broader audiences to shop directly from your profile. Many users like to click on a product as soon as they see it, so staying on the app instead of being redirected to another site will show them your business is trustworthy.
Interacting With Users
The fastest way to develop a good reputation is to build trust with your followers. Try to be as active as possible after you post your content. Have as much audience interaction as you can by:
- Favoriting comments
- Answering questions
- Sharing user-generated content
- Encouraging duets
- Creating videos followers can easily interact with and share
Collaborating With Influencers
Partnering with influencers, even smaller ones, will help you create credibility. An honest review of your product or services can convert more clicks into sales than the most expensive marketing campaign. Find influencers who review products similar to your offer and whose values match your company’s message.
The reviews must always be truthful and transparent and encourage users to buy without being too pushy. Such collaborations will help you build a community and establish your reputation as a reputable and credible business.
Carefully Manage Your TikTok Business Reputation
Unfortunately, it’s easier for brands to become “Internet famous” through drama than their good business practices. However, being in the good graces of your audience still matters, so you can never stop trying to demonstrate your credibility and trustworthiness as a company.
If you need help assessing your online reputation and, more importantly, improving it, Bright Past has the tools and industry know-how to help you. We know sustainable ways to bring positive attention to your TikTok profile and help you establish a positive digital presence. To make a lasting impression – contact us today!