We look at the top reputation management mistakes your business should steer clear of in the coming months.
A focused reputation management strategy is essential to protecting your business in an unpredictable and dangerous digital environment. Today, threats and viral crises can impact your image, integrity and ability to connect with customers at any moment.
Without the right business intelligence tools and approach supporting your ORM, your brand management efforts are likely to fall short. This is particularly true when building a positive online reputation that enables growth and empowers profitability.
Here are the top five online reputation management errors businesses make today. We’ll go over how you can best manage the reputation your business needs to thrive on the web.
Do you need help improving the perception of your business online? Call us at
(844) 458-6735
for an in-depth audit and valuable insights from an expert. Successful reputation management is within your reach.
Leaving Reputation Management Efforts Out of Your Marketing Strategy
Strong Positive Reputations Attract Potential Customers
Digital marketing is key to optimizing visibility and reaching your customers online. But if your strategy isn’t supported by some element of ORM, it’s likely to run headfirst into a barrage of negativity. The press, negative reviews and posts that may reflect badly on your business will negate any positive outreach you’re trying to build.
If your marketing strategy doesn’t at least consider ORM, its impact and potential are essentially erased right from the start.
Not Having an Active and Strong Online Presence
Your Business Success and Customer Engagement Go Hand in Hand
Another oversight many companies make with online reputation management is not maintaining an active social presence, particularly on popular sites like Facebook and LinkedIn. Failure to update your profiles and engage your audience on social media puts your business at risk of losing the digital narrative, giving disgruntled customers and ex-employees free rein to slander your brand online.
Consistent, ongoing social branding is one of those business intelligence tools to always include in your ORM arsenal. A strong social presence allows you to supplement brand messaging and stay on top of the conversation.
Failing To Respond Promptly to Negative Reviews
Monitoring Feedback and Responding Accordingly Makes Customers Feel Valued
More than 85 percent of consumers are influenced by negative business reviews — and nearly 90 percent consider a company’s response to reviews during the decision-making process. If you’re not taking steps to manage bad reviews and respond to negative comments quickly and respectfully, you’re likely losing customers and revenue every day.
A good review management strategy is an integral business intelligence tool and key to effective online reputation management. Additionally, negative reviews give you a lot of insight into customer satisfaction, and you can take what you learn to make company-wide improvements.
Not Providing a Consistently Positive Customer Experience
You Need Happy Customers To Maintain Your Brand’s Image and Market Position
This may go without saying, but the heart of any company’s reputation is how it treats and serves its customers. If your customer service approach isn’t focused, consistent and responsive, your reputation will undoubtedly suffer.
Today’s customers know when their business is valued. They’re also savvy enough to know when they’re not your first priority. Either way, you’re bound to hear about it via customer feedback, whether that’s through positive reviews or negative feedback.
If you’re failing to create a consistently positive customer experience, your business is sure to hear it in the form of negative reviews, commentary, complaints and other bad customer feedback online.
Our team of ORM experts can help you achieve the reputation management success you deserve. Contact us at
(844) 458-6735
for more information.
Trying To Develop a Positive Online Presence on Your Own
Don’t Fall Into the DIY Trap That Many Businesses Get Stuck In
When done right, ORM can provide your business with a powerful weapon for countering online attacks and strengthening the integrity and impact of your brand.
But building an effective ORM campaign can be a complex, multi-faceted and ongoing endeavor — one that not only involves a significant diversion of time, resources and analysis, but that also takes your focus away from what’s really important: running your business.
Business Intelligence Tools to Avoid Common Pitfalls and Manage Your Digital Reputation
At Reputation Sciences, we specialize in providing the business intelligence tools and technology you need to manage your digital reputation.
Our focus is delivering the comprehensive online audit, repair and monitoring solutions central to a robust and effective business online reputation management strategy — allowing you to defend and define your business on the web.
Contact us today at
(844) 458-6735
to schedule your free ORM consultation.