Online reputation management costs depend on numerous factors. Learn about different services and their prices in our guide below.
Nearly every business and brand needs reputation management services, but not every business owner can afford them.
Every ORM service is different, as are its packages, billing plans, and methods for cleaning up and monitoring any digital reputation situations you might have.
You might be curious about how much reputation management costs. You also might be wondering what type of online reputation management software and review management software is needed.
And if you’re not sure which online reputation management services are out there, you may be clueless as to what, exactly, ORM companies provide clients.
Let’s go over all of that.
Online Reputation Management Services and Costs
Online reputation management prices can vary depending on the reputation management company and the reputation management services you need.
In this article, we’ll cover some of the most common practices being used by top online reputation management companies.
After reading through our list, you should have a better idea of how much these services might cost you and an understanding of whether you would like to personally manage your digital reputation or outsource it completely.
Brand Name Monitoring for Reputation Management
The first thing every individual, brand, and business should do (whether they have reputation-related issues or not) is monitor the internet for mentions of their own name or brand name. This is crucial for addressing issues quickly and knowing what people are saying about you online.
You can start monitoring your mentions for free through services like Google Alerts. Or, you can use paid services like Trackur and Mention.
Monitoring Your Social Media Activity
Search engines and web content are one thing, and social media is another. With over 5 billion users on social networks, you can be sure someone is talking about you or your brand.
Monitoring your social mentions and performing sentiment analysis is undoubtedly important to any brand with an online presence.
When it comes time to monitor your mentions across social media, you will need to use high-end premium tracking tools. Many of these social media monitoring services cost between $50 and $200+ per month, depending on the words tracked and the social networks covered.
Most ORM firms also include advanced online, search, and social media tracking within their campaigns.
Monitoring and Managing Reviews
Apart from having an active social media presence, ORM firms can also help with online review management. They can generate positive reviews for your brand while monitoring all online reviews about your business.
This is important for all businesses, from small businesses to multi-location businesses and big corporations.
When it comes to online reviews on popular mainstream platforms like Google and Trustpilot, knowing what customers are saying about your business is essential. Online reviews reflect customer experiences, and they deeply influence potential customers when they’re deciding whether or not to engage with your business.
Online review monitoring services, which might also use tools to monitor online reputation management, can range anywhere from $500 to $1,500 per month, depending on the size of your business.
If your business has a high number of customers, there will be more reviews on various online platforms to manage them. This can bring the cost of this service up to the higher end.
Content Creation for a Positive Online Presence
Reputation management isn’t just about tracking your mentions. It’s also about creating content around your name, brand, and business that people will find value in.
This type of content creation can be for your own website, blog, social profiles or other content-based sites.
Content creation can be done by yourself, outsourced, or handled through an ORM service. Outsourced article creation may cost upwards of $100 for a 1,000-word article, while content creation through an ORM firm may cost double or triple that amount.
When writing content, it’s always essential to provide value, clarify your brand message, and use proper headlines, tags, and formatting to improve your chances of ranking in the search results.
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Focusing on High-Authority Content and Links
Many ORM firms will partner with top news and media outlets to get their articles covered by significant sites. This is one of the most enormous benefits of going with a top online reputation management firm — they have connections that most people don’t have.
At the same time, these connections will cost a decent amount of money. Content promotion across big-name sites like Forbes, Huffington Post, Examiner, and others can run anywhere from $800 to $3,000+ per article.
Search Engine Optimization To Rank in Search Results
Most reputation management starts and ends in the search results, as that’s where first impressions are made. It’s especially crucial to manage any negative search results. Consider these stats from Backlinko:
- The top organic search result on Google has an average CTR of 27.6%.
- The No. 1 Google result is 10x more likely to be clicked than the No. 10 result.
- The top 3 Google search results get more than 54% of all clicks.
Getting to the top of Google search results isn’t fast, cheap, or easy. For anyone who isn’t already well-trained in SEO, this is where ORM firms can be a major help.
When trying to rank at the top of the search results for your name or brand, several factors will come into play, such as who is currently outranking your content, the competitiveness of your keywords, and whether you are trying to push down any negative content in the process.
Depending on each of these factors, the actual costs and length of time needed to rank in the search results will vary. As a guide, though, for the average price of online reputation management SEO, you should expect to pay a few thousand dollars per month.
Online Reputation Management Starts and Ends with You
In summary, there is no single number you can put on ORM costs. What you end up paying will be based on the services you need, your current online reputation status, the size of your business, and more.
Now that you have an idea of what you’ll pay, though, you can decide how to proceed.
Do you want to handle every aspect of online reputation management on your own? Or would you be better off outsourcing some or all of it to experts who have the time, experience and tools needed to take your brand to the next level?
Along with our parent company NetReputation, OnlineReputation.com provides information and services to help you protect your digital presence. Get started with a free online reputation analysis here.