Building a reputation as the most trusted company in the world can be challenging. Learn about the top trusted brands in our guide below.
Trust is one of the most crucial characteristics a brand can attain. A company can function for a long time if investors, customers, and employees feel they can rely on it to be fair and honest with them.
In recent times, especially post-pandemic, trust is even more important than ever. Modern brands need customer trust in order to avoid scandals and experience growth.
There are different factors to consider when ranking the most trustworthy companies in the world. Key factors include:
- Brand reputation
- Customer service
- Employee trust
- Ethical business practices
- Investor trust
- Quality level of products and services
This article includes 15 of the most trustworthy companies in the world. Each of these brands is a global leader that’s worked to earn customer trust by focusing on quality and leveraging its digital strategies.
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15 of the World’s Most Trustworthy Companies
Most of these trustworthy companies have been around for a long time now, but some are younger than others. Each brand shapes consumer decisions, acts as a global leader in its industry, brings in impressive annual revenue, and maintains trust for the long term.
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1. Amazon
This famous online retail giant is well-known for selling practically anything you can think of for the lowest price possible and shipping it to your home in record time. Moreover, Amazon regularly makes changes to how the company runs, including raising the base wage, which has helped it gain employee trust.
Increasing employee trust can also improve customer trust. CareerArc found that 64% of consumers stop buying from a brand if they find out the company treats employees poorly.
2. The Walt Disney Company
The Walt Disney Company is one of the most famous, trusted, and well-known companies in the world. This global entertainment and media conglomerate has its headquarters in Burbank, California, and the brand has an incredible and inspiring history.
It is no surprise that Disney is one of the most trustworthy companies in the world. They regularly produce high-quality media and park experiences, appealing to every age group. Focusing on family-friendly entertainment has also helped to gain immense levels of brand trust.
3. Microsoft
Microsoft is a leading developer of digital applications, systems, software, and related technologies. Additionally, the company publishes books and multimedia titles, and it’s considered one of Apple’s top competitors.
It’s no surprise that this software giant is among the most trusted and respected companies in the world. Microsoft has had especially great success with its Surface laptop, Xbox console, and online gaming network, along with its computer software.
4. Sony
Sony is a leading provider of audio and video electronics, along with IT products, which has elevated it to be one of the most trustworthy companies on the planet. Between the company’s history of innovation and solid brand reputation, it’s been an example of maintaining trust with the public over the long term.
Moreover, Sony has become a leading player in the entertainment industry thanks to Sony Music and Sony Pictures. Having such a diverse portfolio, high-quality products, and a commitment to ethical business practices has raised brand trust in a way that other companies can only dream of.
5. Google
Google specializes in artificial intelligence, cloud computing, search engine technology, computer software, online advertising, e-commerce, consumer electronics, and quantum computing.
Considered by many to be not just one of the world’s most trustworthy companies but also the most powerful company in the world, Google has become a household name (and even a verb, in some cases).
The company’s status as a global leader comes from its dominance in the market, its technological advantages, and its leaps forward when it comes to artificial intelligence.
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6. Netflix
Netflix is a production company and subscription streaming service with an enormous library of movies and TV series, including many from its own “Netflix Originals.” The brand has played an integral role in independent film distribution, and the company pioneered streaming after creating a DVD mail service.
Netflix is one of the world’s most trustworthy companies in part thanks to its user experience strategy. Offering subscribers an ad-free, convenient and flexible experience speaks to its product quality. Moreover, personalized recommendations show customers that the company is willing to dive deeper to discover what they want.
7. YouTube
YouTube is a social media and online video sharing platform that’s owned by Google. The social media platform also doubles as a powerful search engine, which helps users discover content in a way that other social platforms don’t match.
YouTube is beloved by consumers because of its high functionality, breadth of content, and ability to easily find whatever it is you’re looking for. With subscription options and interactive elements, YouTube is not just among the leading trustworthy companies, but it’s also a standout social platform unlike any other.
8. Target
Target has stores in all 50 states in the U.S. and the District of Columbia, and it’s one of the biggest merchandise retailers today. This general merchandise and food discount store has a solid code of ethics, along with a strong brand identity — the red and white bullseye logo is recognizable around the country.
Target is one of the biggest providers of affordable retail, and convenient shopping options make it even easier to buy what you need. Notably, the layout of Target stores is easy to navigate, no matter which brick-and-mortar location you enter.
9. Patagonia
Patagonia specializes in making outdoor gear, clothing, and footwear for a large number of outdoor sports, including climbing, skiing, snowboarding, hiking, trail running, yoga, surfing, and others.
Their high-quality products and excellent relationships with customers have built immense trust over time. Patagonia also makes efforts to reduce the impact that people have on our planet, including enabling people to trade used Patagonia clothes.
10. Wegmans
Wegmans is one of the most famous supermarket chains in the United States, and the company has high-quality products and reasonable prices. Along with excellent customer service and helpful in-store amenities, Wegmans has built a strong and trustworthy reputation in its niche.
Additionally, Wegmans has created an employee-first culture that prioritizes the well-being and satisfaction of its team members. Workers appreciate the company’s investment in employee development and training, as well as its inclusive and empowering company culture.
11. L.L. Bean
L.L. Bean manufactures high-quality outdoor accessories and clothing, and many of its styles have become classics. One reason why L.L. Bean is among the top trustworthy companies is that it’s always been dedicated to offering expert-level advice and problem-solving for customers.
Another reason why customers trust L.L. Bean is due to its product quality. Many customers are able to keep and use their L.L. Bean products for several years, which is becoming more and more difficult to find with modern retail companies.
12. Samsung
Samsung is one of the largest companies in the world that specializes in the manufacturing of electronic devices and related equipment. It produces a wide range of consumer and industry electronics such as appliances, digital media devices, semiconductors, memory chips, and integrated systems.
Samsung is also well-known for its wide range of smartphones and TVs, as well as leading design and innovation. They’ve managed to remain among the globe’s trustworthy companies thanks to a track record of selling high-quality products.
13. Publix
Publix is one of the fastest-growing supermarket chains in the U.S. and holds an excellent reputation among its customers. They are one of the most respected companies in their industry, too, and they’re well-known for having affordable prices and high-quality products.
Publix stores are known for being well-maintained and having helpful, friendly employees. The company also gets involved in local community efforts through donations, sponsorships and volunteering.
14. The Home Depot
As one of the world’s largest home improvement retailers, The Home Depot has maintained excellent relationships with shareholders, communities, customers, and associates. In addition to in-store products, The Home Depot is also known for offering in-store classes and getting involved in community projects.
The Home Depot’s wide product assortment has helped it build customer trust. Both DIY enthusiasts and professional contractors head to The Home Depot when they need to purchase products. The large selection offered in-store has created one-stop shops for anything you could possibly need in the home renovation space.
15. UPS
UPS is a package transportation and supply chain company, and its sister company, The UPS Store, handles shipping, printing, packing and similar in-store services. Customers consider UPS a leader in its field thanks to a broad range of flexible shipping options and a reliable tracking system.
Deliveries are known for being timely, whether they’re being shipped domestically or internationally, and the company has also made strides to be more environmentally conscious. UPS also has a highly recognizable brand, and its customer-centric approach includes helpful online tools and convenient shipping options.
Build a Trustworthy Company of Your Own With Professional ORM Services
Are you ready to count yourself among the public and private companies in America with the most brand trust? Whether you want to showcase your ethical business practices, increase your annual revenue or influence media sentiment about your brand, it’s possible with ORM services.
At ReputationSciences.com, we work with clients who need to create, grow or fix their digital reputation. Through our parent company, NetReputation, we offer ad management, local SEO, review monitoring, content removal and more. Our strategy includes auditing, repair, monitoring and management, and our services will be customized to your needs.
Contact us at
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