Last Updated on October 1, 2024 by Bright Past
No matter the nature of your business, potential clients are attracted to companies that showcase expertise and authority. The easiest way to deter them is to appear inexperienced, untrustworthy, and low-quality online. But how do you stand out in a crowded market and differentiate yourself from the competitors?
Establishing online credibility may come off as daunting or time-consuming, but we can ease the process for you. Before seeking online reputation management services, know that the general belief individuals have about you is in your hands.
Why your business reputation is so important? Join us while we reveal eight effective ways to make your business look credible on your website.
Make Sure Your Website Looks Professional
Create a website that instantly showcases a reliable and professional company. Casual website visitors unintentionally judge the look of your website, and you won’t get a chance to fix their first impression. A tidy and well-thought-out website appears polished and surpasses a poorly designed one.
Check Your Website
Take the time to double-check every section of your website. Your content must be immaculate. Nothing deters visitors and potential clients more than a website full of typos, broken links, and ungrammatical sentences.
Showcase Your Work
You shouldn’t be down to earth when it comes to displaying your accomplishments. Quite the opposite—perceive this as an opportunity to shine. Include case studies, testimonials from previous customers, and positive reviews to showcase your experience and expertise in the field. Don’t forget about relevant awards and professional achievements.
This will persuade your audience and make them think highly of your business.
Make Your Website Look and Feel Current
It’s key to update your business website content at least a few times a week. Also, ensure it doesn’t contain outdated segments, like a 4-year-old congress on the conferences page or services you no longer provide on the “What we do” page.
However, a current website goes beyond these aspects. Regularly change the design of your website to keep up with trends and achieve a contemporary look.
Produce Content That Has Value
Instead of writing for the sake of writing, make sure your articles, blogs, and whitepapers provide real value. Before posting something new, ask yourself whether the content contains useful information or advice for the readers. The best content solves and addresses real-life problems. Quality in your written pieces should be a priority over quantity.
Appear Credible
Don’t just repeatedly state that you’re a real and credible company—show it. Include your address and several high-resolution images of your offices and facility. Never hesitate to mention any work associations.
Include a page with the names and surnames of your team members and their pictures as well. Write a word or two about their professional background and a detailed biography.
Be Accessible
The absence of contact data is a real red flag. Ensure that the button is well-placed, give your phone number, and add one email instead of a whole list. Also, don’t forget to add a postal address and list all your company’s social media profiles.
But to be truly reachable, your website needs a few more changes. Have a simple and predictable layout and make it operable. Use straightforward language, add contrasting colors, and don’t write in an overly technical manner.
Be an Expert
Use your website to position yourself as an expert. That’s why professionals should write your article and not hire the first content writer. Conduct interviews, use Trint, or let experts fill out questions and gather all the necessary information. You’ll rank better on Google and surpass your competitors.
Let Bright Past Improve Your Online Reputation
Now that you understand how to make your business look credible online, it’s time to go a step further with our online reputation management services. We’ll easily change negative search results and don’t let bad publicity haunt you.
Contact us now, and let Bright Past remove that false piece of information!