Not all AI is the same, but certain types directly affect how your business gets found online, such as Generative AI.
What it means: This is what people mean when they talk about “AI search.” It powers tools like ChatGPT and Google Gemini. It generates new content, such as summaries, answers, or images, by learning from a large amount of existing data.
Why it matters: AI Overviews use generative AI to summarize answers at the top of search results. That changes how customers discover information and your business.
Example: A customer searches “how to choose a wedding photographer.” Generative AI might read multiple articles and generate a full answer. If your content is clear and well-structured, it’s more likely to be included.