AI typically recommends businesses it can trust. Conflicting information makes that difficult.
If your website lists one phone number, Google shows another, and a directory has an old address, AI has to decide which source is correct. Often, it recommends a business with more consistent information instead.
Keep Your Business Information Consistent
Review these details everywhere your business appears:
- Business name
- Address
- Phone number
- Website
- Business hours
- Categories
- Services
Your website isn’t the only source AI checks. It also compares information from Google Business Profile, Apple Business Connect, Bing Places, industry directories, and other trusted local listings.
If you’re managing listings across multiple platforms, local business listing management can help keep your business information accurate and consistent.
For additional best practices, read our guide to managing local business listings.
The more consistent your information is, the more confidence AI has in recommending your business.