What’s the purpose of using reputation tracking tools? You wouldn’t try to fix a leaky pipe without your trusty toolbox, so don’t try to fix your reputation without your trusty digital toolbox!
Managing your online reputation is much easier when you have a few tools to help you. In this article, we’ll go over several tools (both paid and free) that we recommend.
It’s possible to create a robust, positive brand reputation even if you’re starting from zero or rebounding from a PR crisis. Call us at
844-230-3803
for more information about online reputation monitoring and management.
BuzzSumo
BuzzSumo is best known as a popular tool for tracking trends. Plus, it can help with your digital and social media reputation management efforts by listening for brand mentions.
Whenever your brand keywords show up in online search results, BuzzSumo will let you know about it. Moreover, you can monitor your competitors to see how they’re doing online.
One of the biggest perks of using BuzzSumo is knowing whenever you get backlinks from another site, which can help you build connections and network. Plus, by knowing where your competitors’ backlinks are coming from, you can forge a relationship with those online sources to try to get backlinks of your own.
Complaint Search from Go Fish
Responding to negative reviews and customer feedback should be part of your reputation management plan. However, it’s not easy to uncover every single complaint across all of the review sites out there. That’s where the Go Fish Complaint Search tool comes in.
By plugging your brand name (or a competitor’s name) into the search box, you can find negative content about your brand that you may have missed.
From there, you can respond to these unhappy customers professionally and politely.
Today, online reputation monitoring is more important than ever before. Get started with a free sentiment analysis here or explore our services offered through our parent company, NetReputation.
Google Alerts
You can’t control your reputation if you don’t know when people are talking about you.
If you haven’t done it already, you should immediately set up Google Alerts. By adding keywords, like your business name or personal name, you’ll be notified whenever those phrases are mentioned online.
Additionally, you can set up Google Alerts to receive notifications when your competitors are mentioned online. It’s also smart to use online reputation monitoring tools like Google Alerts to stay on top of important industry terms.
With free-to-use reputation monitoring tools, you can keep up with the conversation and jump in to build your reputation whenever you want.
We work with clients to help them build their company’s online reputation and take control of their digital presence. Give us a call at
844-230-3803
to learn more.
Mention
If you want to narrow down your efforts for monitoring online reputation performance by keeping an eye specifically on social media platforms, consider using Mention.
This brand monitoring tool gathers social media data and tracks conversations in real time. You can filter your mentions based on what matters most to you, and you can view trends over time to get a broader social media sentiment analysis.
Mention also helps with social media reputation management by providing a daily recap with current insights. Plus, you can get alerts whenever there’s a spike in mentions of your brand name.
NetReputation’s Free Brand Reputation Analysis Tool
This free tool from NetReputation provides you with a quick and easy reputation analysis.
Simply fill out the form with your full name and contact information, then create a password so you can access your account in the future.
The experts at NetReputation will then conduct a study to give you a better idea of the current state of your online reputation.
Access the free reputation analysis tool here.
ReviewPush
Billed as an easy-to-use online tool for tracking online reviews, ReviewPush offers a range of tools for business owners. It allows you to track and monitor reviews across platforms, including Google and Trustpilot. For business owners with multiple locations, this reputation management service also allows you to monitor each location seamlessly.
Zapier
You might not traditionally think of Zapier as a reputation management tool, but it can be a tremendous time-saver for tracking mentions online.
For example, you could set Zapier up to add someone to your CRM when they post on social media about your company. Or, you could have Zapier email you whenever there’s a new Google review.
You’re only limited by your imagination with the tasks Zapier can automate (called “zaps”). In addition to the pre-built zaps in the system, you can also have a developer build your own automations based on your goals.
Consider Hiring Expert Online Reputation Managers
At OnlineReputation.com, we provide must-know information to individuals and businesses who want to create, grow or repair their digital reputation. Whether you’re prioritizing your personal or professional online reputation, our advice and team of experts can help.
Through our parent company, NetReputation, we offer a range of online reputation management services, including ad management, search engine optimization, review monitoring, content removal and more. Our five-step ORM strategy ensures we cover every base to create a tailored program that’s right for you.
Get started with a free online reputation analysis here or speak with one of our experts by calling
844-230-3803
today.