This article about CEO reputation management covers five tips for using social media to enhance your online presence.
As the chief executive officer (CEO) or founder of a company, not only are you the person who has put in the blood, sweat and tears to get the brand to where it is today, but you are also the voice and face of the company. What you say and do can have a lasting impact on the organization you represent.
With over 2 billion users on social media across the world, it’s completely changing how information is shared and commented on by others. And the scariest part of it all is that it’s pretty much out of your control.
The best way to protect the reputation of yourself and the brands you represent is to act thoughtfully and always be aware of what’s being said online.
According to over 95% of responders, the top factor that increases trust in a company is if it has a good online reputation.
Weber Shadwick recently came out with a list of 12 tips for global executives and CEOs to better understand how to protect their reputation online in this social media-driven world. We’ve hand-selected five of them for you to improve your personal and business branding today.
It’s possible to create a robust, positive online reputation even if you’re starting from zero or rebounding from a PR crisis. Call us at
844-230-3803
for more information.
5 Tips for an Improved CEO Reputation Management
From analyzing the current reputation of the chief executive officer to figuring out how to improve that reputation among team members and the media, these are the best reputation management efforts to spend your time on.
1. Assess the professional’s reputational premium.
Gone are the days when big CEOs and money-makers simply sat in their offices at the top of their multimillion-dollar headquarters. Today, CEOs are inspirational and motivational influencers within their industries.
The best way to get positive exposure as a CEO is to put in the time and effort to determine what you’re the best at and then showcase that. Think about the following:
- How can you help others?
- What are your standout qualities?
- What are your strongest skills?
Put those front and center instead of staying hidden away. Building a positive CEO reputation means being visible and always acting as a brand asset instead of a liability.
2. Bolster the CEO’s reputation among your employees.
A CEO’s online reputation management (ORM) and public persona starts with the employees and individuals they work with, as well as the top talent they’re able to attract.
The CEO of your brand should not be untouchable, nor should they think of themselves as higher than anyone else, including those who report to them.
By focusing on the reputation your CEO has with their employees, colleagues and top talent, you can quickly and effectively build a powerful support team within your company. Others will look at the CEO’s reputation in the workplace to form their opinions.
Also, consider this: 86% of job candidates read company reviews before applying. If your company has disappointing feedback, potential employees won’t be interested in working for you.
We work with clients to help them build their online reputation and take control of their digital presence. Give us a call at
844-230-3803
to learn more.
3. Bulk up on media relations training to help dictate the narrative.
Not every CEO needs to constantly seek media attention and always be in the spotlight. However, it’s still important that CEOs are comfortable in these roles so they can gain positive media coverage.
Part of managing reputation is communicating with media outlets, business leaders, customers and clients, partners, and anyone else who’s listening.
The best CEOs know how to tell stories, relate to their customers, and provide value with every interaction.
4. Carefully evaluate the CEO’s stance on public policy.
Anything the CEO of a company says will be reflected in the brand reputation, as well as on the company’s employees and investors.
Your internal team should have a firm understanding of your opinions regarding company policies. This can help them predict what you’ll say in certain circumstances.
Since you’re going to be in the public eye and will have to answer questions from the media, anticipating what will be asked and how it’ll be answered is part of ORM.
5. Leverage social media to be an industry advocate.
If you were to look at the most influential and well-known CEOs in the world today, you would see that they are all industry advocates, experts and thought leaders.
CEOs who leverage social media in this way grab attention and gain loyalty online.
The focus doesn’t have to be on technology or business, either. Instead, figure out what you can advocate for from an informed and genuinely interested place. When you prioritize that, your company’s positive reputation online will improve.
To gauge how important it is to have a social presence, consider these stats:
- On average, users spend almost 2 and a half hours on social media per day and visit 7.5 social platforms each month.
- More than 76% of internet users go on social media to learn about brands and products.
- When using social platforms to connect with brands, 30% of consumers expect a same-day response, 23% of consumers want a response within 1 to 2 hours, and 16% of consumers expect to get a response within minutes.
Today, online reputation management is more important than ever before. Get started with a free analysis here or explore our services offered through our parent company, NetReputation.
Final Thoughts: Executive Reputation Management Strategies for CEOs
As we look ahead, the relevance of a CEO’s reputation in the social media landscape continues to grow. The digital era demands a dynamic approach to corporate ORM, where CEOs are not just leaders within their companies but also influential voices in their respective fields.
With the ever-increasing influence of social media, the actions and words of CEOs resonate more profoundly than ever, impacting not just each CEO’s personal brand but also the companies they lead. Continuously evolving and adapting ORM strategies to stay ahead in an ever-changing digital world is crucial for maintaining a positive and impactful online presence.
As we embrace the challenges and opportunities of 2025, it’s clear that effective online reputation management is no longer optional. Instead, it is a critical component of a brand’s business success and influence in the digital realm.
Our Online Reputation Experts Can Help
At OnlineReputation.com, we provide must-know information to individuals and businesses who want to create, grow or repair their digital reputation. Whether you’re prioritizing your personal or professional online reputation, our advice and team of experts can help.
Through our parent company, NetReputation, we offer a range of online reputation management services, including ad management, search engine optimization, review monitoring and media monitoring tools, content removal and more. Our five-step ORM strategy ensures we cover every base to create a tailored program that’s right for you.
For help navigating the world of ORM and developing a positive reputation, contact one of our experts today.